Colu proposes to launch a local city rewards platform, powered by a unique digital currency (“the Detroit Coin”), to build an inviting environment by rewarding locals for taking everyday actions which collectively contribute to local livelihood and sense of community in the Michigan Central Station area. Alongside this, the platform will be used to encourage residents to change their mobility habits and adopt public, shared and other innovative mobility solutions.
Practically, the platform allows residents and people who regularly visit the city, to be rewarded for moving around the city and experiencing what it has to offer in ways that contribute to making it a better place for everyone - through Colu’s “City Journeys” in the Colu app. For example, a City Journey can be such that residents are rewarded for shopping at local independent businesses while using public transportation to reach and explore the area. Another example of a City Journey can reward residents for exploring the unique spots of a certain neighborhood by trying green modes of mobility, like bikes or scooters.
Rewards will be given in Detroit Coin, which can then be spent at local businesses or paid forward for good causes, such as charities and nonprofits operating in Detroit, thus strengthening the local economy and the resilience of the community.
The platform is designed to facilitate collaboration between city council, local businesses, mobility solutions providers and anchor institutions in rewarding residents for shared goals which improve city life. Put simply, the Detroit local currency deployed in the Colu app will act as a fuel to drive people towards using mobility as a means of boosting local livelihood.
Check out our website - www.Colu.com