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Bus Shelter & Shuttle Bus Proposal for IMPACT AREA | Central Station Destination

Concept and Design

Photo of Sandra Schultz
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Shuttle Bus and Bus Shelters

The development of a smaller scale, visually recognizable structure that is solar lighted, covered, with short term seating, and located at key route and main artery destination points from the perimeter of the Impact Area inward, can serve as a functional visual cue as a “Transit Shelter and Shuttle System” to get residents, workers, and visitors to the destination point of the Central Station via shuttle buses, and also be accessible for citizens to other large employers or destinations (Casinos) also near or in the impact area. Shuttles and shelters will connect people who live and work in the Impact Area to their jobs and homes easier and quicker, allow visitors to access the Station and residents to come visit at any time easily with a dedicated transit system to this location. 

I also see this as a prototype model to expand as a city-wide program for other areas, such as Mack Avenue, Fashion mile, and for other "impact zones" outlying the current impact area.

How will your solution benefit residents, workers, or visitors in the Michigan Central Station impact area? (1,000 characters)

The benefit to residents, workers and vistors will be a shuttle bus transportation system for shorter distance, quicker round trips to the Station as a destination point. Users/visitors can buy a one time ticket or a monthly pass, or other options. Similar to tourist shuttle buses in other cities, it can be a hop-on, hop-off system starting from and terminating at the Central Station. The stops and shelters will be located at key junctions, busy intersections, or areas of higher living density for residents to use and workers to get to their jobs safely and efficiently, day and night, without having to take the larger Detroit system bus stops to get to this station location. Examples currently in use in Detroit would be the Center for Creative Studies shuttle bus system for students. Many city systems have a Senior or Local regional bus system like this set up. Example: St. Augustine, FL or Savannah, GA, Santa Monica, and others.

Describe your solution's stage of development

  • Initial Design - you are still exploring the idea and have not tested it with users

Insights from previous testing (500 characters)

No testing done - Many feasibility studies and working models of shuttle bus systems in cities nationally can be used and available for review, consultation or consideration.

Tell us about your team or organization (500 characters)

I am Lead Designer and will coordinate with a team of industrial designer, engineer and other consultants as necessary, and local vendors and fabricators to build the working prototype, do research, mapping, wayfinding, etc.

Size of your team or organization

  • 2-10

Funding Request

  • $150,000

Rough Budget (500 characters)

±$20K Possibly $2000-$5000 each - for initial build of 1 up to 4 prototypes ±30K 2 Shuttle Bus rentals/partnership/leases $10K Promotional materials, banners, kiosks, sandwich boards, survey forms, questionaires, hand outs, print marketing and Vehicle wraps - 2 vehicles +15K hiring of survey takers/bus drivers ±20K payment method set up (square or other, app and ride share app development possibility) ±20K hiring engineers/consultants + all unforseen costs adding up to total

Describe how you would pilot your idea (1000 characters)

Using 2 vehicles and 2-4 shelters would start introducing concept to people and community via Promotion and branded materials developed and get vehicle recognition in area and at Central Station as station point. Recruit riders from various points such as casinos and large employers in/near Impact area and into neighborhoods. Free rides with survey forms and questionaires on useabilty, fees & costs, payment methods, timing and other factors. Select streets and avenues to test - farthest point and closet points of the Impact area. Set up community meetings to introduce, sign people up, offer incentives to users in closest and farthest neighborhoods and perimeter areas. Select varying user demographics, times, existing destinations, and more. This could operate much like LYFT or UBER app "call ride" system and will test that option and app use possibilities.

Describe how you would measure the success of your pilot (1000 characters)

Feedback from surveys on use and fees. Review riders responses. Gauge monthly pass revenues possibilities based on interview feedback. Interviews with employees at larger area companies/businesses and small businesses. Quantity of riders to and from the Central Station. Use of Coupons for measure of response. App or call feedback use.

Sustainability Plan (500 characters)

This is a Solar powered lighted shelter, fabricated with basic materials readily available, and using Electric vehicles for environmentlal sustainability. Revenues would be by rider fees. Bids for a shuttle bus company (local or regionally) will be sought to operate out of the Central Station. Partnering with key investment stakeholders, including Ford, their TRANSIT vehicle may be an option to consider for promotion. Revenue from Vehicle advertising sponsors from Station or local businesses.

Social Media

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Attachments (4)

2-Bus stop design-page 2.jpg

Prototype concept

1-Bus stop design-SHUTTLE.jpg

Shuttle Bus Shelter Design - solar powered

1 comment

Join the conversation:

Photo of Boratha Tan

Sandra Schultz thanks for submitting your proposal! I am part of the facilitation team. There is definitely a lack of bus shelters, especially moving out of downtown. What are your thoughts on the solar panels powering batteries that would be hooked up to usb ports, so people can charge their phones? Or have them connected to tall light sources that illuminate at night (as beacons for the bus, or a substitute street light)?