Join us to participate in the upcoming 2019 City:One Challenge. 

Good Apple - Produce-delivery for Austinites facing food insecurity

Organic, locally sourced produce delivered directly to you and to families facing food insecurity

Photo of Gabriel Breternitz
14 30

Written by

Good Apple is committed to promoting a sustainable food system in Central Texas by reducing food waste and eliminating food insecurity. We believe everyone deserves access to nutritious meals, and we strive to make it convenient for all Austin metro residents to eat healthfully.

We aim to address the accessibility portion of food insecurity. We want to serve the neighborhoods with low access to health food stores or public transit options and bring them the same high-quality nutritional local produce that is readily available west of I-35.

Good Apple partners with local farmers to rescue healthy fruits and vegetables that would otherwise go unsold. We inspect, sort, package, and deliver these fresh goods directly to the doorsteps of our paying subscribers. The best part? For each box of produce sold, we deliver another box of food to a family experiencing food insecurity in the Austin area.

Good Apple was founded by a partnership of native Austinites and students at Dell Medical School at The University of Texas at Austin, looking to make an impact on one of the most important drivers of health outcomes -- nutritious food. According to the city of Austin's Office of Sustainability, only 1% of food consumed in town is sourced locally. When a community is dependent on bringing its food in from elsewhere, it has less control over price, access, and nutritional value. Worse yet, when a threat arises to the food system, the first to feel those effects are often the least equipped to adapt to them - the sick, the poor, and the disenfranchised. 

We believe our model of rescuing local produce that would otherwise go unsold and making it conveniently accessible to all Austin residents is a strong step towards promoting better health outcomes and strengthening Austin's growing community. 

Describe who will use your solution (1,000 characters)

We serve all Austinites with a desire to eat healthier, sustainable food. Every box of produce we sell equals another box we deliver to a family in need in the Austin area. Our paying customers receive fresh produce delivered conveniently to their doorsteps as well as tips on how best to prepare their seasonal fares. We'll partner with local community groups to identify the right populations that existing solutions like Meals on Wheels and local food banks do not serve. Since we are a revenue generating social venture, this solution is both practical and sustainable. We'll connect communities that rarely interact by bringing them the opportunity to eat the same foods, grown on farms close to their homes.

Describe your solution's stage of development

  • Pilot - you have implemented your solution in a real-world scenario

Insights from previous testing (500 characters)

We've launched a 25 person, revenue-generating pilot that tested the logistics of sourcing and delivering our local produce. We’ve already identified areas where we can make efficiency gains, especially regarding packing and chunking deliveries; improving in these areas will allow us to scale effectively. Enthusiasm for the pilot is high - customers are excited by the idea of supporting a local initiative that prioritizes people over profits.

Tell us about your team or organization (500 characters)

Good Apple was founded by a partnership of native Austinites and students at Dell Medical School at The University of Texas at Austin. We’re a team with a diverse set of skills and backgrounds ranging from healthcare, finance, management consulting, and full stack development. Seeing the health impact of low access to nutritious foods opened our founders’ eyes to the necessity of ending food insecurity. You can find out more about our service at!

Size of your team or organization

  • 2-10

Team or Organization URL

Funding Request

  • $50,000

Rough budget (500 characters)

Our venture is revenue generating and self-sustaining; investment will allow us to grow more quickly, add new features to our service, and reach more communities. $5k for research and development (sourcing and logistics experiments) $15k for marketing and business growth (creating educational materials to promote eating local, hosting events, partnering with Austin restaurants) $30k for technological costs (improved web and data infrastructure).

Describe how you would pilot your idea (1000 characters)

The pilot phase has already begun. We're testing out our sourcing supply chain and the logistics of personalized delivery to paying subscribers. Additional funding would allow us to test alternative methods of delivery (including drop-sites, partnerships with existing delivery companies) and create a more efficient delivery net. Most importantly, we would use Challenge funding to better test our impact delivery - finding out how best to serve our communities facing food insecurity requires additional research. The impact boxes will likely need to be supplemented with additional foods outside our current supply chain (staples like pasta, canned goods, other protein sources) - we want to find out what those foods should be and how best to get them to people in need.

Describe how you would measure the success of your pilot (1000 characters)

We'll consider the pilot a great success when we hit 50 paid deliveries and 50 social impact box deliveries a week. At that level, we’ll have confirmed that demand exists for the service, tested our initial scaling strategies, and validated our plan to address food insecurity in the Eastern Crescent. As secondary goals for the pilot, we'd like to be sourcing from 10 different farms, offering fruits and mushrooms, and providing customization options to the paid product. For the social impact side, we'd like to offer all those same features as well as other food staples and create a network of support for families in need (partnering with other organizations to deliver health literature, community updates, and more along with our boxes).

Sustainability Plan (500 characters)

If we hit our target of 50 paid boxes delivered weekly, we will be self-sustaining. As we continue to expand, economies of scale improve our purchasing power and delivery efficiency. Furthermore, encouraging more residents to eat locally will strengthen Austin's food system and the local farm economy. Providing support to communities facing food insecurity will lead to a stronger community and makes Austin a more sustainable, better place to live.

Social Media

@goodapplefoods on Instagram, Facebook and Twitter.


Join the conversation:

Photo of Michael Hole

What a brilliant way to align incentives and create wins for everyone! Farmers reduce food waste; food pantries serve more clients; doctors get closed-loop referrals; customers get locally-grown and organic produce conveniently delivered to their doorstep at a good price; and families facing food insecurity and transportation barriers get healthy groceries at their home for free every week—And it’s all financially sustainable?! Austinites should share this idea loudly and proudly—I think Good Apple has the potential to scale across the US and be a big, national win for our city.

View all comments