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Let's turn around Austin's parking problem - PARK -> is a marketplace platform connecting private parking spots with owners of vehicles in need of parking.

Photo of Jeff Winesett
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Let’s face it, Austin has a mobility problem. A large part of this problem is vehicle traffic. And all of that traffic in turn causes a huge parking problem. 

Have you ever circled block after block, looking for a parking spot, while passing empty private (park-here-and-you’ll-get-towed) parking lots? 

The lack of parking limits Austin’s mobility and all of the circling looking for available parking further exacerbates the existing traffic issue. The lack of available, easily accessible, and reasonably priced parking can be the number one deterrent to accessing the areas of Austin where people need and want to be.

There are more private parking spaces available that go unused and sit empty than all of the public and privately available parking spots combined. Let’s provide a means, and incentive, to allow owners of private property that can accommodate vehicle parking, to offer that parking to the general public, thereby immediately increasing available parking to meet the current parking demands of Austin. is a marketplace platform to allow business and property owners (parking providers) to offer their parking spots on-demand, and for a reasonable price, to vehicle owners in need of parking. Parking providers can register an account, provide detailed information about their available property, set reasonable pricing (the technology will recommend and/or restrict pricing to ensure fair market rates) for Austin residents. They can easily activate and deactivate available spots as desired. This allows property owners the flexibility to keep spots free for businesses during normal working hours, while making them available during off-hours for public use parking.
People seeking parking can use the KRAP mobile application to search for active available spots, reserve them short-term to ensure availability upon arrival, and then can pay the property owner for by-the-hour parking while utilizing the space.

Describe who will use your solution (1,000 characters)

Austin property owners and business owners that control parking spots which could be made available either fractionally or full-time. Austin residents who drive vehicles and are in need of on-demand parking in areas where parking is extremely limited. A property or business owner that has underutilized parking can make this parking available during the hours of their choosing. Drivers can use the app to search for available parking around their destination. The driver can reserve the spot until their arrival. The app provides the business owner information on who is using their spots, and will also replace any need for towing services, as the app also provides a lead generation service to towing companies in the event parking rules are broken.

Describe your solution's stage of development

  • Initial Design - you are still exploring the idea and have not tested it with users

Insights from previous testing (500 characters)

We have received extremely positive feedback from initial ideation sessions with property owners and Austin drivers.

Tell us about your team or organization (500 characters)

SeeSaw Labs, LLC. An Austin-based, digital technology product design & build studio. We are team strategists, designers and developers who know how to define, design, develop and deploy consumer facing digital products.

Size of your team or organization

  • 11-50

Team or Organization URL

Funding Request

  • $50,000

Rough budget (500 characters)

Completion of our initial proof of concept and prototype. To pay for physical signage needed to outfit existing spaces in order to indicate the spots are designated. To allow KRAP to be free to users initially, we will use a portion of the budget to fund the parking to help provide incentive to both the property owner and driver users of the marketplace.

Describe how you would pilot your idea (1000 characters)

During a 3-Month period, we would seek to sign-up 20 property and/or business owners, who currently have private lots, and that currently prevent off-hours parking, to pilot the program. We would enable the owners to offer their parking spots, on-demand, and according to whatever custom schedule is appropriate for their needs, as available public parking. We would then provide our publicly available working prototype, to search for and utilize the parking. We would then gather data and metrics to gauge success on frequency of use, utilized time, conformance to scheduled availability, and ask both party participants, providers and consumers, for their feedback via survey.

Describe how you would measure the success of your pilot (1000 characters)

We would measure success by: * Percentage increase in available parking - Were we able to significantly increase the available parking in high-demand areas (by 20% or more) * Did more than 75% of the consumers find the experience beneficial and would use the service again * Number of interested parking provider signups (20 is minimum) * Use a service like the Omni Calculator to establish a baseline on traffic density and recalculate after 3, 6 and 12 months of using the KRAP mobile application.

Sustainability Plan (500 characters)

Yes. is monetized by taking a small portion of the parking fees to cover sustainability costs. We are also entertaining localized advertising for businesses around the parking spots (e.g. suggested places to eat or things to do around where you are parking)

Social Media

@seesawlabs @krapatx

1 comment

Join the conversation:

Photo of David Lam

Great idea connecting people to locations in a growing market. Anything that helps the commute, minimizes deterrents (finding parking) is good for the public and business owners. They may also have the benefit of keeping parking garage rates in check based on market rates.