We are building a system which will enable drivers to share empty seats in their cars. Essentially each car in the system acts as a bus which picks up and drops off passengers along the route on dedicated points. The driver will not have to deviate from the route and wait for anybody, so there will be no major drawbacks for the driver.
A simple, user friendly smartphone application will interact with users and provide necessary data, like GPS position, to the system.
A complex back-end system to navigate the passenger through empty seats in multiple vehicles is in development.
There will be incentives for the drivers, so the passengers will have to pay something, or return the favour as a driver. There is also an option for the city to provide incentives for the drivers in a form of free parking, free public transport etc. The public transport could also be included in the system.
The system will help to increase occupancy of the vehicles and with high frequency of contributing vehicles reduce the need to drive the car by yourself to get somewhere fast without planning.