Cities can thrive only when residents feel truly connected and empowered, and only if they provide a viable alternative to live more prosperous, healthy and environmentally-friendly lives. Tackling these challenges of encouraging a healthier, more inclusive and more equitable society, is about much more than new modes of mobility or innovative technological solutions around transportation.
Therefore, faced with the challenges of growing inequality in social-economic opportunities and a disparity in health and recreational activities, Austin stands to benefit from adopting a tool that will enable the city to effectively connect residents to healthy living opportunities and nudge them to get out of their front door.
Colu proposes to launch a local city rewards platform, powered by a unique digital currency (“the Austin Coin”), to connect residents of East Austin, especially those in ‘winding’ neighborhoods, to city hubs. Colu will do so by rewarding locals for taking everyday actions which collectively make health care consumption and healthy lifestyle choices into simpler, more enjoyable and friendly actions for residents. Alongside this, the platform will be used to encourage residents to change their mobility habits and adopt public, shared and other innovative mobility solutions.
Practically, the platform allows residents and people who regularly visit the city, to be rewarded for moving around the city and experiencing what it has to offer in ways that contribute to making it a better place for everyone - through Colu’s “City Journeys” in the Colu app. For example, a City Journey can be such that residents are rewarded for purchasing local fresh produce, exploring local markets and shopping at ‘greener lifestyle’ businesses. Another example of a City Journey that can reward residents, would be participating in outdoor sporting activities, using public parks or walking around the city.
Rewards will be given in Austin Coin, which can then be spent at local businesses or contributed towards community causes, such as charities and nonprofits operating in Austin, thus strengthening the local economy and the resilience of the community.
The platform is designed to facilitate collaboration between city council, local businesses, mobility solutions providers and anchor institutions in rewarding residents for shared goals which improve city life. Put simply, the Austin local currency deployed in the Colu app will act as a fuel to drive residents towards making healthier, more sustainable choices, from food to mobility.
Colu is operating in Tel Aviv, Haifa (Israel), Liverpool and Belfast (UK), and has more than 200K users. Check out our website - www.Colu.com
Scroll down or click here to watch a short video to see how Colu’s platform works alongside Belfast City Council