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Award Winning Halo City Presents New Proposition for E-Scooters: Seated, Foldable- and Ownable. Enhance live/work/play downtown- Millenials+

Bring to Austin World's Best Designed Product '17-Halo City foldable seated e-scooter for Millennials to live/work/play new ownership model

Photo of Jayson Pankin
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Only the World's Best Designed Product- Red Dot Luminary- award winning Halo City foldable seated e-scooter solved for many the urban micromobility commute/dwell with a safer, economical, evolved 2-wheeled device that triumphed winning 7 international design awards. Since we premiered Halo City at the NAIAS Austin Auto Show, I have personally driven it over 1,000 safe miles in Detroit. Halo City is extraordinarily stable, comfy, gorgeous and always at your side: it is the first and only Iconic 2 Wheeled Micromobility 2.0 Device.

For the Austin Challenge- to attract diverse talent to Austin's downtown innovation hub we need to enable personalized transit independence with an economically fun/functional high style device-- thus allowing Austin Millennials and Boomers to work/play/commute/dwell in downtown Austin.

The proposed Halo City program for Austin will create a controlled study for 20 selected users with 20 personalized Halo City seated/foldable e-scooters to measure how "owning" your near perfect device enriches their Austin live/work experience in both time and money and "doing more" to have a fun/functional lifestyle (on most but the most in-climate days). Hearing our story, Forbes Magazine "got it" and published the attached article articulating that ownership and ability to elegantly fold like a Swiss Knife, easily allows bringing Halo City inside to avoid vandalism and upsetting sidewalk users with blocking scooter litter a major complaint for rental curb scooters and clunky e-bikes. All told, this luxe ride feels great to men and women and is fun for those aged 16 to 68. Yes 68, or well if in shape, maybe older too.

No other device does this so well, so green, so personal, so affordably and stylishly safe enabling helmeted use ALWAYS. 24/7/365. At all socioeconomic levels, it adds lifestyle value, so let's measure it and see if we make Austin more vibrant and attractive to new Talent living in and considering moving to Austin. Millennials want to be able to economically and comfortably get around to multiple places each day which is accomplished by the always with you personalized foldable seated Halo City E-scooter.

Posted on our website (www.onemileusa.com) is the independent e-scooter video review from NYC based Escootnews.com: they rode Halo City around Austin and then anointed it the "Ferrari of E-scooters". Forbes hails Halo City's ownership model benefits and on Instagram are photos from the Auto Show and Austin. To keep Halo's humming, we will partner with a local bike shop in downtown Austin choosing from several possibilities.

Sponsor Advertising Potential: Unique by design, the Halo City front pillar allows for adhering a massive label- 15 inches high and a wrap around on 3 sides with 12 inches at bottom and 9 inches at top, which each side being 4 inches at bottom and 3 at top. Posted below are photos from a LeMans race team in France which equipped their pit crew with Halo City escooters to increase their time sensitive efficiency, sporting a striking label that matches the colors and design of the race car personalized with the name of each pit crew member. Such labeling allows for local sponsors or employers to underwrite part of the cost of a Halo City scooters once the Pilot program proves this ownership model- effectively allowing other Austin/Austin residents to "pay less" for the Halo City, generating a faster pay back period over other transportation methods. It also builds a community vibe of inclusion.

Bottom Line: Providing 20 Halo City e-scooters under this Pilot Program can be done very rapidly with easy implementation as our experience at TechTown in Detroit has demonstrated. The "swarm" user affect will also generate favorable publicity to augment the Forbes article showing that Austin is cool by freeing Millennials to get quickly on their own terms to  everywhere in Downtown. Talent recruitment will be enhanced by this novel mode of personalized transportation originating in Austin. Scale can be accelerated by advertising on the device boosting an already fast financial user payback that pays dividends to local businesses as users have more ability to go out, enjoy and spend money with friends. When the weather is inhospitable, then users revert to the other established inefficient methods. It is likely a 10 month a year solution. In other cities it could be 12 months. 10 months is better than zero months.

Transit Independence is critical for new Talent to want to locate in Austin. The Halo City costs less in the USA than Europe at $1500 which our financing partner Klarna offers a legitimate zero interest payment plan of $125 a month for 12 months! Able bodied 18 to 68 year olds, go upto 20 miles on 3 cents electricity per charge and with a total device weight of only 34 pounds, this luxe scooter carries 240 pounds around town. Talk about green. Just 34 pounds of processed material! That is why it swept the international design awards. BMW was runner up for the Red Dot. As Austin harnesses innovation to create the coolest new products, Halo City is a true representation of that goal, but it is here today! Right Now!!

Austin Program Particulars:

1. With community input, 20 individuals living/working in Austin will receive free Halo City e-scooters and 20 helmets for personal use ("Pilot Testors").

2. A downtown Austin bike shop will provide free maintenance and wear/tear service for one year to keep e-scooters running well for the Pilot Testors. The bike shop will provide training and hands on testing and screening.

3. In exchange, the Pilot Testors will agree to keep a diary and report through email exchange their usage so that data can be collected to gauge impact of personalized Halo City e-scooters. Testimonials will be sought from Users as well as video and other media. Metrics will be established with FSM. Clearly, metrics will endeavor to quantify time and money savings, additional spend in community, quality of life and lessons learned. A case will be sought that this micromobility mode has high value to different demographic groups compared to the alternatives available.

4. An advertiser will be sought as program is underway to fund placement of marquee Front Pillar Labels for a fee and inclusion in any promotional activities. Funds received will be spent to put more Halo City e-scooters on the streets of Austin.

5. Based on Pilot Tester data, identified Local Businesses will be survey about impact of Halo City in terms of 1) additional spend in community 2)comfort with Halo City being brought inside and off the street 3) community vibe e.g. is Austin more of an Innovation Hub having the cool Halo City move its talent around 4) ideas for use/expansion

Describe who will use your solution (1,000 characters)

In Beijing it is a total solution to work-play-socialize-shop in your local community with 20 miles on a charge that takes under 4 hours and uses 3 cents of electricity to take around a total weight of 240 pounds on the scooter.

Describe your solution's stage of development

  • Fully Scaled - you have already scaled your solution and are exploring new use cases

Insights from previous testing (500 characters)

Young and old, male and female, in Europe and Asia use it everyday, all day to go to work, play, shop and see much more of their cities and small towns. New to the USA, we have users in Detroit, California and NY/NJ using it everyday. Because you own it, its lifestyle not transient with your helmet attached so every ride is safer 24/7/365.  

Tell us about your team or organization (500 characters)

www. onemileusa.com The USA team operates out of TechTown in midtown and works with Beijing One Mile to bring Halo City to the USA. We are lean, sharp and folks like Forbes Magazine see that we have uncovered a "new proposition" for Millenials, Boomers, Xers and others. The Team in China has launched Halo City in 22 countries and swept 7 international design awards. Not bad for a startup to beat BMW, Apple, Nike and others.

Size of your team or organization

  • 2-10

Team or Organization URL

www.onemileusa.com

Funding Request

  • $50,000

Rough budget (500 characters)

$50,000 one year budget (would prefer 75,000) to increase budget by items noted below 1. 20 Halo City Scooters Delivered with Helmets $31,800 ($1500 each plus tax) 2. Local Bike Shop Services: Set up, Training, Free Repairs, Maintenance $4000 3. Contact with Pilot Testers, Analytics, Testimonials, Reporting, Travel, Administration $14,200 4. Added Items not in budget that could be funded from Advertising: video documentary, deeper engagement with Austin government transit and community groups

Describe how you would pilot your idea (1000 characters)

Work through the local community businesses, transportation stakeholders, local bike shop, key employers, to place the scooters with diverse users who keep a journal of experiences to allow analytics to be calculated to show benefits in quality of time, safety and cash expenditures.

Describe how you would measure the success of your pilot (1000 characters)

Honestly, it's all about testimonials. If folks keep using the scooters, recommend the scooters and other's buy the scooters, then that is the true measure of success, or failure. In Austin Program Particulars detailed above, we describe metrics and testimonial data. Each city is different, making this set of data criteria variable based on community inputs too.

Sustainability Plan (500 characters)

Yes, sales generate modest profits to grow market. The 20 users keep their devices for the record keeping and testimonials, so that user base is sustainable. The local repair shop keeps air in the tires and brake pads correct. It's simple. Because Halo City is available online from our website for $1500 or to qualified buyers, interest free for 1 year in $125 monthly payments in a financing program geared to Millennials, it is easy for new users to achieve positive cash flow against prior method

Social Media

@onemileusa
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Attachments (2)

Red Dot Luminary Page from Concept Yearbook 2017 2 pages bigger print.pdf

The Red Dot Luminary is like a Platinum Olympic Medal if existed: BMW I Future Interior was runner up and prior year winner was Google Car. It's that competitive and global. The game changing design was engineered with precision so it could be robustly manufactured to enable urban dwellers the "next level", what we call "The Smarter Last Mile".

Forbes Halo City Dale Buss June 30, 2019.pdf

Forbes Magazine understands our effort to evolve micromobility with ownership economics, seated safety and lifestyle approach to always having a helmet and never creating scooter street litter.

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Photo of Ahmad Shreidi
Team

Hey, I'm a contributions facilitator here with the Challenge. Thank you for this submission Jayson. Keep the submissions coming we would love to keep hearing from you!

There is a networking event coming up at The Capitol Factory from 6:00 to 8:00 on October 21! We would love to see you there!

Register at the link below!

https://www.eventbrite.com/e/cityone-austin-challenge-innovation-networking-event-3-tickets-72168667427?fbclid=IwAR3CAaarBXwRF9eKjbPY4HPeVDbB2z0OenaAA9Ezy0rwr7orjFLa-o6V4Lw

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