City-wide forums to gather requirements from drivers about what CapMetro must change for them to become riders.
Half-day "ideation" sessions of auto lovers to collect the service features they would need from CapMetro to switch to the bus.
The ideation sessions would start with a presentation of the hard problems that I've identified from 6 months plus of being a CapMetro rider exclusively because I have had to give up ever being a driver again. Other contributions from Cap Metro’s thinkers would be added to the list.
This design thinking process gathers information/insights/ideas based on the principals of avoiding the "idea bully", encouraging collaboration, and levering diversity. It identifies ideas ranging from incremental, breakthrough, and disruptive and grades their desirability, feasibility, and viability. It would ascertain the value of such features in added revenue terms so that business cases can be written to assure CapMetro’s sustainability, scalability, and survivability of CapMetro as a cost-effective, ever innovating, strategic asset for a more mobile Austin.
Geo-clustered panels would be formed from current non-riders from middle-class neighborhoods known for their insights into their neighbors, their out-of-the-box thinking, and being clear thinkers. Each session would start with a short presentation on the hard problems facing mass transportation in Austin. The group would generate ideas and then score them with personal, societal, and business potential metrics. Discussion of implementation aspects, such as value in their terms, would follow.
Besides chartering a new market - the car owners - this methodology is a cost-effective one for hard problems in other Smart City sectors.
Unique Challenge Code
Where do I get this code? I need the $10. It equals 8 days of bus fare.